Alan Tuerkheimer brings his background in psychology and the law to his role as litigation consultant. He has 15 years of extensive experience conducting jury research including focus groups, mock trials, and venue attitude surveys and has worked with trial teams across the country on voir dire and jury selection, trial observation, shadow juries and post-trial interviews. Tuerkheimer’s years as a jury consultant have given him an in-depth understanding of jurors’ attitudes, biases and decision-making processes. He is a highly sought-after consultant due to his ability to deliver actionable solutions that bridge the gap between trial team and jury.

He earned his J.D. from the University of Wisconsin Law School and completed his graduate and undergraduate work in psychology from Connecticut College and University of Wisconsin, respectively. He is a member of the State Bar of Wisconsin, the American Society of Trial Consultants (ASTC), Defense Research Institute (DRI), and the American Association of Public Opinion Research (AAPOR).

Associations and Affiliations:

  • American Society of Trial Consultants (ASTC)
  • State Bar of Wisconsin
  • Chicago Bar Association
  • Cook County Bar Association
  • Legislative Committee for SHRP (Society of Human Resource Professionals)

Selected Publications:

  • Tuerkheimer, Alan (2015). “So sorry! Mea Culpa! Apologizing as Part of a Litigation Strategy.” Wisconsin Lawyer.
  • Tuerkheimer, Alan (2012). “A Study in Juror Psychology: Making Up Minds Early.” For The Defense.
  • Tuerkheimer, Alan (2011). “Blago I: The Ultimate Mock Trial.” The Jury Expert.
  • Tuerkheimer, Alan (2010). “Ensuring a More Rewarding and Productive Jury Experience.” Chicago Daily Law Bulletin.
  • Tuerkheimer, Alan (2010). “Critique of Media Manipulation in Duke Lacrosse Case.” The Jury Expert.
  • Tuerkheimer, Alan (2008). “Politics in Civil Jury Selection.” Wisconsin Lawyer.
  • Tuerkheimer, Alan (2006). “Persuading Jurors during Voir Dire.” Wisconsin Lawyer.